Privacy Policy

The Fitness Furniture Company ("we," "us," or "our") is a company based in the United States. We operate the website at thefitnessfurniturecompany.com (the "Site"). This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our Site or join our waitlist.

For questions about this policy, contact us at: [email protected]

Information you provide directly: When you join our waitlist, we collect your first name (optional) and email address. We also record whether you consented to receive marketing communications and the date and time of that consent.

Information collected automatically: We may collect your IP address, browser type, device type, and pages visited for security and analytics purposes. This information is collected through standard server logs and may be processed by our hosting and analytics providers.

Cookies and tracking: We use minimal, functional cookies necessary to operate the Site. We do not use third-party advertising cookies or cross-site tracking technologies at this time.

We use the information we collect to:

• Maintain and manage our waitlist
• Send you updates about our products, launch, and company news (only if you consented)
• Personalize communications using AI-assisted tools (see Section 5)
• Comply with legal obligations
• Protect the security and integrity of our Site

We do not sell your personal information to third parties for their own marketing purposes.

We process your personal information based on your consent (for marketing communications) and our legitimate interests (for Site security and analytics). You may withdraw your consent at any time by unsubscribing from our emails or contacting us directly.

We use AI-assisted tools in our operations. Specifically:

• Email personalization: We may use AI tools to personalize the content of emails we send to waitlist members (e.g., tailoring messaging based on expressed interests or engagement patterns).
• Internal analytics: We use AI tools internally to analyze aggregated, anonymized data about our audience to improve our product and marketing strategy.
• Customer communications: Future communications may be drafted or assisted by AI tools, though all communications will be reviewed by a human before sending.

We do not use your personal information to train third-party AI models. AI-assisted processing is subject to the same data protection standards as all other processing described in this policy.

We may share your information with:

• Service providers: Third-party vendors who help us operate the Site and send communications (e.g., email delivery services, hosting providers, analytics tools). These providers are contractually prohibited from using your data for their own purposes.
• Legal requirements: We may disclose your information if required by law, court order, or government authority.
• Business transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

We do not sell, rent, or trade your personal information to any third party for marketing purposes.

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

• Right to Know: You may request information about the categories and specific pieces of personal information we have collected about you, the sources of that information, and how we use and share it.
• Right to Delete: You may request that we delete your personal information, subject to certain exceptions.
• Right to Correct: You may request that we correct inaccurate personal information we hold about you.
• Right to Opt-Out of Sale or Sharing: We do not sell or share your personal information for cross-context behavioral advertising. No opt-out is required, but you may contact us to confirm.
• Right to Limit Use of Sensitive Personal Information: We do not collect sensitive personal information as defined under CPRA.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.

To exercise any of these rights, contact us at [email protected]. We will respond within 45 days. We may need to verify your identity before processing your request.

Regardless of your state of residence, you may:

• Unsubscribe from marketing emails at any time using the unsubscribe link in any email we send.
• Request deletion of your waitlist entry by emailing us at [email protected].
• Request a copy of the personal information we hold about you.

We retain your email address and waitlist information for as long as you remain on our waitlist or until you request deletion. If you have not engaged with any communication from us within 36 months, we may remove your information from our active database.

We implement reasonable technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security.

Our Site is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us immediately at [email protected].

We may update this Privacy Policy from time to time. We will notify waitlist members of material changes by email. The "Last Updated" date at the top of this page reflects the most recent revision. Continued use of the Site after changes are posted constitutes your acceptance of the updated policy.

For any questions, concerns, or requests related to this Privacy Policy or your personal data, please contact:

The Fitness Furniture Company
Email: [email protected]
United States